ALYSON S. REDDING




Featured PROJECTS

Areaware 

Art Direction, Copywriting

Better with Butter

Creative Direction, Photography, Design, Copywriting

No Taskrabbit Necessary

Art Direction, Design, Copywriting

Spool

Art Direction, Design, Copywriting

Cyril Studio

Art Direction, Photography

Hesperios

Art Direction, Photography, Copywriting

Varanev

Photography

The Line

Photography

Harry’s

Copywriting

Gerald David Design

Creative Direction, Photography, Copywriting

The Day

Art Direction, Copywriting




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©2025 Alyson Redding


No Taskrabbit
necessary.

Art Direction, Design, Copywriting

A marketing campaign featuring Areaware’s flat-packed furniture collection. The campaign aims to emphasize the ease of owning one of these pieces (unlike other flat-packed furniture, assembly is extra simple) while highlighting the high aesthetics and quality of the design. One need not sacrifice beauty for convenience.


DESIGN + COPYWRITING


        Featuring Pod Table designed by Hanna Anonen for Areaware.




AD COPY

Our furniture is designed for those who may not live in one place for long but who have high aesthetic standards. No matter how temporary, the feeling of their space matters; it’s home. Designed with the transient lifestyle in mind, Areaware furniture comes flat-packed so that it can go where you go. And it’s so easy to assemble, anyone can do it. No Taskrabbit necessary.

 
Featuring Pluma Stool and Pluma Bench designed by Steven Bukowski for Areaware. 




Featuring Pod Table designed by Hanna Anonen for Areaware.


EMAIL DESIGN + COPYWRITING