ALYSON S. REDDING
Featured PROJECTS
Art Direction, Copywriting
Creative Direction, Photography, Design, Copywriting
Art Direction, Design, Copywriting
Art Direction, Design, Copywriting
Art Direction, Photography
Art Direction, Photography, Copywriting
Photography
Photography
Copywriting
Creative Direction, Photography, Copywriting
Art Direction, Copywriting
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©2025 Alyson ReddingAreaware
Art Direction, CopywritingAreaware is an independent design brand based in New York City and Columbus, Ohio.
PHOTO ART DIRECTION + STYLING
Photos by Emma Fishman and Sean Davidson.
VERBAL IDENTITY + PRODUCT COPY
BRAND TAGLINE
Friendly objects for designy people.
Areaware is made up of a small team of creatives and product developers who collaborate with independent designers to make everyday objects with a twist. The brand is serious about design and its designers but doesn't take itself too seriously. Areaware is self-aware and understands its role in the design world: to have fun and make you smile.
Areaware objects are friendly, meaning they are helpful and approachable. They make everyday activities like cooking or cleaning a little more fun. They catch the eye because they are distinctive and will reliably fill the comments section with the question, "Where'd you get that?"
Areaware makes objects for “designy” people: people who appreciate design and have an eye for the colorful and unique. They like to have a laugh. They play. They understand that design doesn't have to be stiff or formal to be good and that good design should be useful.
BRAND VALUES
Our Philosopy
We believe the best design evokes good feelings, and think everyday objects should be as fun as they are functional.
Yours for Keeps
We make everyday objects for home, work, and play that are for keeps. Our products are artful and fun, and have a story just as unique as the designers who created them.
How We Work
We collaborate with independent designers to create pieces that bring a touch of delight and charm into your home. Some of our designers are well-known and established in the industry, while others are up-and-coming, bringing diversity and a fresh perspective to the world of design.
PRODUCT COPY
Jewely Jewelry Box
Spool Paper Towel Holder
Everything Nice Butter Dish
Twist Spread Set
Pattern Bin
Harbor Wall Hooks
Tango Watering Can
Bean Chalk
Hobknob Bottle Stopper
And more.