ALYSON S. REDDING
Featured PROJECTS
Art Direction, Copywriting
Creative Direction, Photography, Design, Copywriting
Art Direction, Design, Copywriting
Art Direction, Design, Copywriting
Art Direction, Photography
Art Direction, Photography, Copywriting
Photography
Photography
Copywriting
Creative Direction, Photography, Copywriting
Art Direction, Copywriting
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©2025 Alyson ReddingHesperios
Art Direction, Photography, CopywritingHesperios is a knitwear brand, multidisciplinary studio, and publisher based in New York City. As Web & Content Manager, I developed the brand's visual and verbal identity during its early stages, establishing a romantic, editorial aesthetic that positioned the emerging brand as both accessible and aspirational. My contributions included concepting and producing "Hesperios Diaries," an editorial content series that told the story behind each piece through evocative, sensory writing, writing product copy that balanced technical details (fabrication, fit) with lifestyle storytelling, art directing and shooting product photography that captured the tactile, romantic quality of the knitwear, and establishing brand voice: soft, feminine, literary, with an emphasis on craftsmanship.
ART DIRECTION + PHOTOGRAPHY
Model: Hannah Gin
HESPERIOS DIARIES
DIARY 01: THE AUGUST TURTLENECK
Our favorite grab-and-go turtleneck, the August is designed to look effortless on both men and women. It has a classic raglan sleeve and a rice stitch with a soft hand feel, making for an easy and clean silhouette. We love throwing it on with jeans or styling it with our Lou Bel Pencil Skirt.
DIARY 02: THE FLORENCE TANK
Our go-to top on warmer days, the Florence Tank fits the bill when we're feeling a little romantic. The pleated neckline flutters playfully in a breeze, giving one a sense of whimsy. We love wearing the Florence with either our Lou Bel Skirt or Lou Bel Mini to create a charming knitwear number.
DIARY 03: THE ISLA BRALETTE & MARGOT UNDIES
Spring has finally made an appearance and we're hoping it's here to stay. With sunlight gently falling through our windows and temperatures warming, the Isla Bralette & Margot Undies are what we find ourselves lounging in at home on a lazy weekend. Made with baby alpaca and silk, they have just the right amount of softness and stretch (in other words, they're super comfy). Available in an array of colors, they suite every mood.
PRODUCT COPY
FLORENCE TANK / NO. 032
A soft, ribbed tank dressed up with a pleated neck and low back. Wear this with the Lou Bel Skirt for a chic head-to-toe look.
DAHLIA TURTLENECK / NO. 53 B
A metallic knit turtleneck with a scalloped edge at the neck, this piece adds a bit of sparkle to a classic style. Worn here with the Giselle Skirt.
HENRI CARDIGAN / NO. 054
A v-neck cardigan with patch pockets and finished with gold-tone buttons. Knit from soft baby alpaca, this is an essential layering piece for cool days.
AGNES PULLOVER / NO. 203
A lightweight pullover with 3/4 length sleeves, knit with a rice-stitch in baby alpaca. Slightly cropped with a relaxed fit and soft hand-feel, this easy piece is a favorite for transitioning seasons.