Gerald David
Creative Direction, Photography, CopywritingA passion project and collaboration with my brother, furniture designer David Redding. I developed the brand identity, narrative, and visual direction for this Seattle-based studio, creating all copy and photography for the inaugural collection. While we ultimately produced one piece rather than launching the full line, this project allowed me to explore end-to-end brand building—from concept to execution.
Studio BioFounded in 2018, Gerald David’s practice of building furniture is shaped by a family history in architecture and an inherited knack for design. From opposite coasts, siblings David and Alyson Redding collaborate on the concept behind each collection. The Pacific Northwest’s natural elements and the creative sovereignty of New York City inform every piece that is created in David’s Seattle-based studio.
Twice a year, Gerald David produces unique furniture collections built around a distinct narrative and accepts private commissions throughout every season.
Collection No. 1: Green BeltThe inaugural collection by Gerald David is a collaboration between brother and sister, David and Alyson Redding. Born and raised in the Seattle area, where the backyard of their childhood home was a protected green belt, the woods played a central role in their youth. This collection was born by the nostalgia and tranquility that forests continue to stir. Each piece was handbuilt in David’s Seattle-based studio and co-designed by Alyson in NYC.