ALYSON S. REDDING
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Art Direction, Copywriting
Creative Direction, Photography, Design, Copywriting
Art Direction, Design, Copywriting
Art Direction, Design, Copywriting
Art Direction, Photography
Art Direction, Photography, Copywriting
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Creative Direction, Photography, Copywriting
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©2025 Alyson ReddingBetter with Butter
Creative Direction, Photography, Design, CopywritingA digital exhibition for NYCxDesign Week 2024 that celebrated Areaware’s butter-centric products, The Everything Nice Butter Dish and Twist Spread Set. Designers, artists, and other creatives were invited to participate by creating butter sculptures of their favorite everyday item.
INTRODUCTION
In celebration of Areaware's latest butter-centric accessories for the kitchen, Everything Nice Butter Dish (Sophie Lou Jacobsen) and Twist Spread Set (Pat Kim), we invited artists, designers, ceramicists, and other creatives to participate in a digital group exhibition for NYCxDesign Week. The artists were tasked with making a sculpture inspired by an everyday object that could only be made better with butter. The objects are ones found in their homes, studios, or—at least in one case—on their person.
When all of these butter sculptures are brought together, the result is a display of affection and appreciation for the objects that we might typically overlook but that, though small, hold a significant presence in our lives—much like butter, a simple ingredient that has been making our every day a little bit better for many, many years.
ORIGINS OF BUTTER
Butter has been in human’s lives and on our plates for thousands of years, dating back as far as the Neolithic period. It’s speculated the first butter was made by accident. Rumor has it, a nomad tied a sheepskin bag full of milk to his horse, which shook long enough to solidify into a creamy, delicious spread ("The History of Butter," butterjournal.com). Next time you enjoy an especially good slab of butter, remember to give thanks to this legendary nomad.